Vermont Internet Marketing:
Since 1998, we have researched and tested many strategies
for gaining traffic online. Results can vary by industry.
We have found a few specific areas as the most profitable
and most acceptable among the client/customer to receive
advertising. We can get your website visited using a combination
of the following methods:
- Search
Engine Optimization (or SEO)
- Seach
Engine Saturation/ Indexability
- Industry-related
Directories
-
Link Exchange Campaign
- Sponsorship
Ads
-
Affiliate Program
- Google
Base/ Froogle Feeds
- Press
Release Networks
- Pay-Per-Click
Advertising
- Email
Marketing
- Flash Advertising
- Content
Creation
- Google
Sitemap Submission (just
added!)
Where do I start first??
While all of these methods/services will help ensure
healthy traffic and sales for a website, you must start
somewhere to test how sellable your current product/service
offer is. We suggest starting with pay-per-click advertising,
as this enables you to see instant results. It is a great
way to test different offers and get results within a
couple days. Pay-per-click ads can be made live and driving
traffic to your site within minutes. Click
here to read more about pay-per-click
advertising.
What next?
After you have a successful pay-per-click campaign running,
we suggest optimizing and submitting your web pages to
search engines so that your web site will show up in the
natural listings. There are many parts of a website that
can be optimized for search engines, such as images, text,
titles and the code itself. The major benefit of search
engine optimization is that once performed, you get continuing
traffic at no additional cost. Also, natural listings
are considered more credible than pay-per-click ads, which
generates more clicks and more sales. Click
here for more information on search
engine optimization.
And then what?
After these two critical internet marketing strategies
are in place you can do a mix of the other strategies.
Many of them such as link exchanges, press release submissions
and industry-related directories will help you attaining
better ranking in search engine listings. Therefore, reinforcing
search engine optimization efforts.
As soon as your start for business you should begin developing
an email list. The longer you are in business the more
of an asset this will be. We suggest a regular email marketing
campaign to keep in touch with your customers. Email marketing
campaigns include sending press releases, notices of new
products, tips and newsletters. Emailing your list 1-2
times a month is considered acceptable and is important
to ensuring your email list is kept fresh and that customers
remember who you are. Click
here for more information on Email
Marketing.
Contact us regarding internet
marketing by email or call us
at (802) 735-2149.
Initial consultations are free, and you have no obligation.
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