Since 1998, we have researched and tested many strategies for gaining traffic online. Results can vary by industry. We have found a few specific areas as the most profitable and most acceptable among the client/customer to receive advertising. We can get your website visited using a combination of the following methods:
- Search Engine Optimization (or SEO)
- Social Media Marketing
- Seach Engine Saturation/ Indexability
- Industry-related Directories
- Sponsorship Ads
- Affiliate Program
- Google Base/ Froogle Feeds
- Press Release Networks
- Pay-Per-Click Advertising
- Email Marketing
- Content Creation
- Google Sitemap Submission
Where do I start first??
While all of these methods/services will help ensure healthy traffic and sales for a website, you must start somewhere to test how sellable your current product/service offer is. We suggest starting with pay-per-click advertising, as this enables you to see instant results. It is a great way to test different offers and get results within a couple days. Pay-per-click ads can be made live and driving traffic to your site within minutes. Click here to read more about pay-per-click advertising.
After you have a successful pay-per-click campaign running, we suggest optimizing and submitting your web pages to search engines so that your web site will show up in the natural listings. There are many parts of a website that can be optimized for search engines, such as images, text, titles and the code itself. The major benefit of search engine optimization is that once performed, you get continuing traffic at no additional cost. Also, natural listings are considered more credible than pay-per-click ads, which generates more clicks and more sales. Click here for more information on search engine optimization.
And then what?
After these two critical internet marketing strategies are in place you can do a mix of the other strategies. Many of them such as social media, content creation, getting some quality links, press release submissions and industry-related directories will help you attaining better ranking in search engine listings. Therefore, reinforcing your on-site search engine optimization efforts.
As soon as your start for business you should begin developing an email list. The longer you are in business the more of an asset this will be. We suggest a regular email marketing campaign to keep in touch with your customers. Email marketing campaigns include sending press releases, notices of new products, tips and newsletters. Emailing your list 1-2 times a month is considered acceptable and is important to ensuring your email list is kept fresh and that customers remember who you are. Click here for more information on Email Marketing.