Blog
Migrate to Google Analytics 4 (GA4)
Google is requiring all accounts to migrate to GA4 and will end tracking with UA on July 1st. As of now we have successfully migrated all client accounts to GA4 and setup tracking on client websites. As you may already know, Google Analytics is a powerful tool that provides essential insights into how users interact […]
When to begin promoting a travel service for the summer season in the northeast?
The best time to start promoting summer travel services for the summer season in the Northeast United States would depend on a few factors, including the typical weather patterns in the region and the preferences of your target market. Typically, in the Northeast United States, the summer tourism season starts around late May or early […]
New Google Chrome Exploit – Confirm Upgrade to Keep Safe
By Gordon Kelly July 17, 2021 In an official blog post, Google revealed that a new ‘zero-day’ exploit (CVE-2021-30563) has been discovered in Chrome and — like the previous attack — it follows an anonymous tip-off. Unlike the majority of security flaws, a zero-day classification means the exploit has been made public before the company could patch it. […]
Facebook Ads – Changes to Attribution and Audiences
Facebook has announced the following message which affects how we are able to track conversions for Facebook Ads clients: Changes to attribution settings Apple has announced changes with iOS 14 that will impact how we receive and process events from tools like the Facebook SDK and Facebook pixel.. In response to these changes, we have […]
Fix Gmail Email Download Issues After Gmail Server Issues
The Google server outage earlier this week caused issues with emails managed within Gmail. Some Gmail users have had issues with downloading email from their domain-based emails that are managed within their Gmail accounts. If you feel you are missing emails or you test send an email to yourself and don’t receive it, you may […]
MailPoet has been bought by WooCommerce/Automattic
Today MailPoet announced that they are joining WooCommerce which is also owned by Automattic, the firm behind WordPress. This should help strengthen the compatibility with future versions of WordPress and WooCommerce and help ensure that development of MailPoet continues indefinitely. Click here to read more including FAQs regarding the deal. Many of our clients use […]
What form of advertising has worked best for you and given you the best return?
It depends on the business. Generally a combination of Facebook Ads, email marketing, and Google Ads has done well. If you do these well, good rankings in organic search or SEO will happen naturally. More specifically, if you are selling products with current demand, Google Shopping should be where you start. Then use Facebook Ads […]
Happy 20th Birthday Google Ads!
20 years ago this month Google Adwords was launched to help businesses get more exposure in search results. Before that, search engine optimization was the only way to appear at the top of the search results. Google Ads helped a new business appear at the top for a modest per click fee. At the time, […]