Google is requiring all accounts to migrate to GA4 and will end tracking with UA on July 1st. As of now we have successfully migrated all client accounts to GA4 and setup tracking on client websites.
As you may already know, Google Analytics is a powerful tool that provides essential insights into how users interact with your website. This tool has traditionally been used with the Universal Analytics (UA) tracking code, but Google has recently introduced Google Analytics 4 (GA4), which offers even more advanced tracking and insights.
We strongly recommend that you migrate your website’s tracking to GA4 in order to take advantage of these new features and ensure that you are getting the most accurate and complete data possible. Some of the benefits of GA4 include:
- Refined tracking: GA4 offers improved tracking for website interactions across devices and platforms, making it easier to identify opportunities for improvement on your site.
- Streamlined event tracking: GA4 simplifies event tracking, making it easier to track complex user behaviors and interactions on your site.
- Advanced machine learning capabilities: With GA4, you can use Google’s powerful machine learning algorithms to analyze your website data and gain valuable insights into user behavior, preferences, and more.
Migrating to GA4 is a process that involves setting up the new account, updating your website’s tracking code to use the new GA4 code snippet and then setting up the events you wish to track as conversions. We are more than happy to help you with this migration and answer any questions you may have.