Jim and Kathy Brown of Three Forks Pizza approached us to create a web site that would specifically help them sell more pizza kits to fundraiser groups, such as school and church groups, that may be interested in pizza fundraising.
We just completed the web site design in its first draft. We strived to create a web site design that fits Three Forks Pizza’s existing marketing materials and also gives you the feeling of “I want pizza!” Therefore, we worked a couple finished pizza photos’s into the main header design and used a “homemade” pizza crust with pizza sauce spread photo as the background for the header. As always, the web pages were designed to fit all screen sizes and we strived to make the pages fast loading with an easy-to-use and consistent web site navigation scheme.
We are now in the process of working with the Browns on fine-tuning the details of each web page and formulating a search engine promotion strategy. We suggested a strategy involving both pay-per-click advertising and search engine optimization. We feel that the web site has great potential for both of these areas as Three Forks Pizza has a good niche business with little competition. This means it should be easier for the web site to reach top rankings on the search engines for pizza fundraising terms and purchasing clicks through pay-per-click services should be quite cheap, therefore, maximizing profits.
Check out the web site at ThreeForksPizza.com and let me know what you think so far. Feel free to make any suggestions for improvement. The Browns and I would really appreciate it!