I just read that the USPS has just announced the new postal rate hikes. The new rates will take effect in early 2006 according the USPS. The new rates are as follows:
- First class mail – .39 cents
- Postcard – .24 cents
I believe the increasing postal rates will give more inportance to well-run email campaigns. In the businesses we operate, we have already reduced our snail mail usage to a minimal, using email in its place. However, its critical to ensure that the email actually gets delivered and read to be a comparable replacement. We have spent a lot of time testing and inproving our delivery rates for our own web sites as well as our clients.